Peruvian holding · Own brands · Platforms · Software · AI
We build purpose-driven brands and platforms powered by technology and shared intelligence.
At Pitahaya HG we create products and services designed to improve people's lives, support animal wellbeing and build more responsible businesses with the environment in mind. We do it by developing brands and platforms that share capabilities, information and artificial intelligence to learn, operate and scale better from Peru.
We build for people, animals and the environment. We scale through technology, information and shared capabilities.
A holding of brands, capabilities and information.
We don't compete through products alone. We build advantages through specialized brands, shared capabilities, information assets, artificial intelligence, digital trust and sustainability. Each brand serves a distinct market, yet all contribute to a common ecosystem of technology, information and shared learning.
We don't just invest in businesses: we build capabilities that can be reused across the entire portfolio.
We build for people, animals and the environment.
We create products, services and experiences that aim to solve real needs, improve everyday life and build more active communities.
We drive solutions focused on the wellbeing, identity, care and responsible information of animals, starting with the canine ecosystem.
We aim to build more responsible businesses, mindful of decisions across product, operations, data, consumption and sustainability.
Independent brands, shared capabilities.
Pitahaya HG is not a collection of isolated businesses. Each initiative builds value in its own market, while the holding develops reusable capabilities that accelerate the whole ecosystem.
Capabilities reused across the portfolio.
We build capabilities that different brands can use: software, automation, information, artificial intelligence, identity, trust, digital signature, conversation, recommendations, growth and sustainability.
Real brands, complementary roles.
Suigenics
The group's technology arm: software, automation, artificial intelligence and reusable digital products.
PlayLIQ
Social platform for predictions, leagues and participatory sports experiences.
Alphawoof
Pet brand evolving toward an infrastructure for animal identity, information and wellbeing.
Excluziq
Commerce and curated products for digital consumers, focused on quality and conscious consumption.
EssenzaTua
Beauty, self-care and personal wellbeing with an integral, sustainable approach.
HeyBistro
Food experiences that connect local flavors, places and people.
Pitahaya Labs
A digital validation capability to reduce uncertainty and turn ideas into pilots, products or new brands.
We build with method. We learn as an ecosystem.
We identify opportunities in markets with real friction.
We test hypotheses with pilots, communities and early customers.
We develop brand, product, technology, channels and operations.
We integrate software, data and artificial intelligence to operate better.
We turn learnings into capabilities that can serve other brands.
We measure, iterate and scale what proves its potential.
Pitahaya Labs validates. Suigenics builds.
Suigenics concentrates the group's technology capabilities: software, automation and artificial intelligence. Pitahaya Labs, in design, is the digital validation and incubation space where we reduce uncertainty before investing in scale.
“Before scaling products, we reduce uncertainty.”
Building responsibly.
Our commitment is to create sustainable businesses that generate real value for people, promote animal wellbeing and operate with respect for the environment. From product design to the use of data, automation and artificial intelligence, we aim to build with transparency, care and a long-term vision.
Let's build something together.
We want to connect with partners, talent, founders, brands and organizations that share our vision of building businesses with purpose, technology and execution.
Write to us · sales@pitahayahg.com